JL is a Chinese character --“儿”(er), a japanese character ”ル”(ru)and also JL are two english letters J and L. It has no real meaning. we just hope people can read out JL aloud in as many languages as possible.JL is trying to combine the taste from Chinese traditional painting and poem what we called YiJing and personal imagination about future,find a new way to make fashion and share them with everyone on the earth.